Wie wir cookies verwenden

Using cookies

Cookies help us to offer you exactly the kind of content you’re looking for.

What cookies are

Cookies are short text files created by a web server and stored on your computer via a browser. When you later return to the same website, the browser sends the saved cookie back and the server gets the information it has previously stored on your computer. The vast majority of websites use cookies for their activities.

How cookies are categorized

Cookies can be categorized according to which website has placed them on your computer:

  1. First party cookies – their validity is limited to the domain of the site you are visiting. These cookies are considered to be safer.
  2. Third party cookies – are placed using a script from another domain. This allows users to be monitored across domains. They are often used to evaluate the effectiveness of advertising channels.

Cookies can be categorized by their lifespan into:

  1. Session cookies – deleted from your computer when you close your browser.
  2. Persistent cookies – these are retained after closing the browser and will only be deleted after a long time (depending on your browser settings and the cookie settings). They can also be deleted manually.

What we use cookies for

We use the following cookies on our website:

  1. Technical – first party, session cookie. These provide the basic technical functionality of the website, i.e. login, use of services, etc.
  2. Google Analytics – first party, persistent cookie. These are used to generate anonymous statistics about web usage. Google Tag Manager – first party, persistent cookie. These are used to generate anonymous statistics about web usage.
  3. Hotjar – first party, session cookie. These are used for anonymous screen loading, with the purpose of improving the usability of a website.
  4. Google Adsfirst party, persistent cookie. Remarketing (displaying ads on the Display Network based on products viewed).
  5. Sklikfirst party, persistent cookie. Remarketing (displaying ads on the Display Network based on products viewed).
  6. Facebookfirst party, persistent cookie. Remarketing (displaying ads on the Display Network based on products viewed).

We never place sensitive or personal data in cookies.

How to modify the use of cookies

Clearing

You can clear cookies using your browser – this is usually located in your browser “History“.

Blocking

Browsers allow you to block the placing of cookies on your computer. However, the functionality of these sites will be limited. Information about browser settings for storing cookies can be found at the websites of specific browsers:

Further information about cookies and their usage can be found at AboutCookies.org.

We use Google Analytics

This site uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookie files. Information about your use of the site, together with the contents of the cookie file, will be transmitted to Google and stored on severs in the United States. Google will use this information for the purposes of evaluating site usage and creating reports on its activity, which are intended for the site’s operators, and to provide other services related to the activities of the site and general Internet usage. Google may also provide this information to third parties if required to do so by law, or if such third parties process this information for Google.

Google Analytics is commonly used for related advertising features provided by Google, namely:

  • displaying reports in Google ad group,
  • remarketing (displaying ads on the Display Network based on products viewed),
  • enhanced demographic reports (reporting anonymous demographic data).

For further information on data processing and usage, see Google’s Terms and Conditions.

If you do not want to provide anonymous data about web usage to Google Analytics, you can use the browser plug-in provided by Google. Once the plug-in is installed and activated, data will no longer be sent.

Hotjar

Hotjar Limited, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta; Privacy Policy.

If you do not want to provide anonymous data about web usage to Hotjar, you can use the browser plugin Ghostery 

Google Ads

Google Ireland Limited (registrační číslo: 368047), Gordon House, Barrow Street, Dublin 4, Irsko; Privacy Policy.

If you do not want to provide anonymous data about web usage to Google Ads, you can use the browser plugin Ghostery 

Sklik

Seznam.cz, a.s., Radlická 3294/10, 15000 Praha, Smíchov, Česká republika, IČO 26168685; Privacy Policy.

If you do not want to provide anonymous data about web usage to Sklik, you can use the browser plugin Ghostery 

Facebook

Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Irsko; Privacy Policy.

If you do not want to provide anonymous data about web usage to Facebook, you can use the browser plugin Ghostery