Wie wir cookies verwenden

What are cookies

Cookies are short text files created by a web server and stored on your computer via a browser. When you return to the same website later, the browser sends the saved cookie back and the server retrieves all the information it has previously stored with you. The vast majority of websites use cookies for their activities.

How cookies are shared

Cookies can be divided according to who places them on the website, ie:

  • First party cookies - their validity is limited to the domain of the site you are viewing. These cookies are considered more secure.
  • Third party cookies - are placed using a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of ad channels.

Cookies can be divided into:

according to their shelf life

  • Short-term (session cookie) - deleted from your computer after closing the browser.
  • Long-term (persistent cookies) - after closing the browser they remain, they are deleted only after a very long time (this depends on your browser settings and cookie settings). You can also delete them manually.

According to the purpose, we can divide the use of cookies as follows:

  • Technical - Enables basic site features (such as login or purchase). These cookies are essential for the operation of our website and we place them without your consent.
  • Functional - cookies that allow you to remember the user's language or region, for example. These cookies contribute to the correct setting of the website and do not participate in monitoring the user's activity. We consider functional cookies to be essential, so we place them on the website without your consent.
  • Analytical - used to collect non-anonymous data about user behavior. Based on them, we can adapt the website to make it better for you.
    You can enable them as" Analytic cookies "in your settings.
  • Marketing - used to target ads to users who have already been to our site.
    You can enable them as" Marketing cookies "in the settings.
  • Conversion - with their help we can evaluate the success of campaigns.
    You can enable them as "Analytic cookies" in the settings.
  • Personalization - Various tools help us personalize content - customizing the site based on what you've tracked. Similarly, the tools help us customize search results based on other users' search information.
    You can enable them as "Preferences" cookies in your settings.

What is the purpose of individual cookies on the website

You will find out what cookies our website uses, for what purposes and for how long. here:

I want to know the purpose of cookies

Please note that if you use an add-blocker or other browser extension that modifies our site, the purpose information of individual cookies may not be displayed correctly.

What we use cookies for

We use the following cookies on our website:

  • Technical - first pages, short term. They ensure the basic technical functionality of the website, ie login, use of services, etc.
  • Google Analytics - First Party, Long Term. They are used to generate anonymous site usage statistics.
  • Hotjar - first pages, short and long term. We use the Hotjar tool to analyze traffic and improve the manageability of this website.
  • Google Ads - First page, short and long term. Remarketing (showing ads on the content network based on products viewed).
  • Sklik - first pages, short-term and long-term. Remarketing (showing ads on the content network based on products viewed).
  • Facebook - first pages, short and long term. Remarketing (showing ads on the content network based on products viewed).

We never place sensitive or personal data in cookies.

Cookie settings options

Our site works with cookies based on consent. We will not use them until you agree to the cookies on our website (except for the necessary cookies). If you give us consent to the use of cookies, but later want to revoke it, you will learn how to do it below.

Cookie bar cookie settings

If you decide to revoke your agreement with certain categories of cookies or change the settings of cookies used, you can do so directly here, using the button below.

Change cookie settings

Please note that if you use an ad-blocker or other browser extension that changes our site, our cookie settings and other features will work properly.

Clear browser cookies

You can delete cookies in your browser - they are usually located in the "History" of the visited sites.

Block cookies in the browser

Browsers allow you to block cookies on your computer. In this case, however, the functionality of this site will be limited. Information on the settings for storing cookies in your browser can be found on the website of the provider of the specific browser:

For more information on cookies and their use, visit AboutCookies.org

How we store cookies usage

We store users' consent to the use of cookies through the CookieHub platform. This platform only stores the data necessary to identify the user's consent.

Token

Random string stored in the CookieHub cookie in the user's browser, along with cookie category settings. We need this token to identify the consent provided.

URL

The full URL that the user was in when the consent was configured.

Anonymous IP address

Client IP address. The last part of the IP address is replaced by 0, because the IP address can be considered personal data.

Country

Registered country code for the IP address. When using geolocation, this can be useful to determine if a user has agreed or not received any options.

User Agent

The user agent usually contains information about the browser and the operating string.

Date and time

Date and time of consent.

Google Analytics

This site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). ("Google"). Google Analytics uses cookies. Information on the use of the site together with the contents of the file cookies will be transmitted and stored by Google on servers in the United States, and Google will use this information for the purpose of evaluating your use of the website and compiling reports on website activity. Google may also provide this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google Analytics is enhanced with related advertising features provided by Google, namely:

  • Google Display Network Impression Reports
  • Remarketing (showing ads on the content network based on products viewed)
  • Advanced demographic reporting (anonymous demographic reporting).

When you visit our website, Google Analytics will run and place a cookie on your computer. This cookie contains a creation timestamp and a randomly generated number, and does not contain any personal information. Google Analytics metering is set to not process any personal information, the IP address used is anonymized. In this case, processing is based on a legitimate interest.

If you do not want to provide anonymous site usage data to Google Analytics, you can use plugin provided by Google . Once installed in your browser and activated, data will no longer be sent.

Processor : Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; privacy policy .

For more information on data processing and usage, see Google Terms of Service

Hotjar

We sometimes use Hotjar on the web to better understand our customers - so we can customize and improve our site. In this, Hotjar helps us to find out how customers behave (eg where they click, how they use forms, what they don't like), it gives us feedback.

Hotjar uses cookies to collect data on user behavior, it also records the anonymized IP address, screen resolution, device type, browser, country, preferred language of the user. Hotjar stores this data in a pseudonymized user profile. We never use Hotjar to identify specific people or to link data to a specific user.

Processor : Hotjar Limited, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta; privacy policy.

Google Ads

Our site uses paid advertising and remarketing Google Ads . Based on the pages you visit, we then show you ads on other sites that work with Google for a period of time. To evaluate the effectiveness of your ad, we run a conversion counter on the web. The Google Ads platform uses first-party cookies containing pseudo-random numbers or character strings for conversion and remarketing purposes. The platform also stores the IP address, browser type, browser language and the date and time of the requests. We consider remarketing to be a form of direct marketing, which according to the GDPR is in our legitimate interest. We also consider evaluating the effectiveness of your ads to be in our legitimate interest.

However, you can edit or turn off personalized ads at ad personalization settings . You can also adjust your browser settings (store cookies, do not track header) or use browser extensions such as Ghostery .

Processor : Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland; privacy policy .

Sklik

Our site uses paid advertising and remarketing Sklik. Based on the pages you visit, we then show you ads on other sites that work with the company for some time í List. To evaluate the effectiveness of your ad, we run a conversion counter on the web. The Sklik platform uses first-party cookies containing pseudo-random numbers or character strings for conversion and remarketing purposes. We consider remarketing to be a form of direct marketing, which according to the GDPR is in our legitimate interest. We also consider evaluating the effectiveness of your ads to be in our legitimate interest.

But if you want, you can turn off personalized ads at "personalized ad" . You can also adjust your browser settings (store cookies, do not track header) or use browser extensions such as Ghostery .

Processor : Seznam.cz, a.s., Radlická 3294/10, 15000 Prague, Smíchov, Czech Republic, ID 26168685; Privacy Policy .

Facebook

Our site uses social media remarketing Facebook - based on the pages you visit, we show you an ad for a while on the social network Facebook. We use tracking code Facebook Pixel . For this purpose, this platform uses first and third party cookies containing pseudo-random numbers or character strings. The platform also stores the IP address, browser type, browser language and the date and time of the requests. We consider remarketing to be a form of direct marketing, which according to the GDPR is in our legitimate interest. However, you can edit or turn off personalized ads at Ad personalization settings .

You can also customize your browser settings (store cookies, do not track header) or use browser extensions such as Ghostery .

Processor : Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, D02 X525, Ireland; privacy policy .